Achieving success in today’s customer-first market begins with a solid restaurant experience and creating a truly memorable space for your clientele is the cornerstone to delivering this.
With consumer expectations higher than ever, first impressions count when it comes to modern eateries. Research from Barclays recently revealed that more than half of consumers (52 per cent) would rather pay for a good experience than splash out on material possessions , leading restaurants to rethink their strategies.
The increasing popularity of photo-sharing social media networks, particularly amongst the millennial generation, has also transformed the industry, pushing restaurants to be more striking, unforgettable and photogenic. Given that engagement with prospective and existing guests often begins before they even step through the door, today’s outlets can no longer afford to overlook the design of their venues.
A meticulous approach to every aspect of the design, therefore, is fundamental to delivering impactful environments that excite and delight customers. Whether it is an established corporate chain restaurant with venues nationwide, or a small independent outlet, well thought out interiors with high quality fixtures and fittings can ensure the perceptions formed by guests are positive from the moment they arrive.
Turning a refurbishment vision into a reality, however, can be a daunting task even for the most proficient restaurateur. While the new year can serve as a perfect time to introduce a revamped design to any venue, knowing how best to derive maximum value and quality from a refurbishment requires extensive knowledge and expertise.
An experienced partner
Whilst restaurant remodels can undoubtedly power significant profit rises if done correctly, with the potential to increase sales by between 7% and 20% , they can also be extremely costly if not managed correctly.
Keen to reduce project overheads in an ever more competitive market, the restaurant sector is increasingly seeing the benefits of how an outsourced provider can deliver significant value in the form of accountability and enhanced spending control, whilst delivering consistency of performance and reliability.
Managing the logistics and organisation of a refurbishment project to yield diner loyalty
The value of partnering with an experienced fit-out, refurbishment and building contractors, therefore, should not be underestimated. Not only can such a partnership help reduce project costs, but also enable organisations to plan and implement the most effective end-to-end solution to achieve project goals. This ensures projects are delivered on-time, on-budget and to an exceptional level of quality.
A refurbishment contractor can provide a hands-on management approach to every project from initial concept to final installation – a valuable asset given the potential problems that can arise during the course of a renovation. For restaurateurs this can turn a potentially stressful challenge into a positive experience, guaranteeing a smooth project delivery.
Given that no two venues are the same, such a hands-on approach ensures refurbishment work is tailored to the unique needs of each space, delivering restaurants that provide a distinctive sense of style and identity that is both reflective of the brand and its customers.
As the psychology of restaurant visitors’ changes, so too must the approach to refurbishments and fit-outs – especially as customer experience becomes more pivotal. The positive news is, although there have unquestionably been a number of challenges for the sector in recent years, the industry’s propensity to be creative has resulted in a new wave of refurbishment schemes that are re-shaping the market and delivering the much vaunted ‘wow’ factor for diners.
