They say the customer is always right, and as painful as it may be to agree, when it comes to expectations of their shopping experience, this saying is all too often true. From online to instore, consumers expect a seamless, integrated experience that will delight them, and failure to deliver this means you will lose their custom to a brand that is embracing this.
While department store concessions have been around for what feels like forever, we are now starting to see the concept of physical retail partnership emerge, where brands are co-existing in the same space to offer an enhanced experience for their collective customer base. From increased spend and footfall to a more time spent in store, the benefits of this approach are really starting to stack up.
